Remember the childhood game of whispering a phrase to someone and asking them to pass it on? By the time it reached the fourth or fifth person, the meaning of the original phrase was lost! Then, it amused us; in customer care, it can be costly.
Just make sure when exercising your rights, you do so with a nurturing and inquisitive tonality as people buy from people that they like and trust. We also know then when we are stuck in a comfort zone we are no longer growing. In order for true growth to occur, we have to try new things. New things make people uncomfortable. Get comfortable being uncomfortable. That is where the magic happens.