Yes, you read that correctly. As a Sandler Trainer, my favorite F word is FUDWACA. Yes, FUDWACA. Read how you can use FUDWACA to elicit an emotional response from your buyer and help you close more deals.
Many times, sales people do not even realize they are committing these HAYT CRIMES. You may be thinking to yourself right now “What is this guy talking about?” “I have never committed a HAYT CRIME” Continue reading to see if you are guilty.