Are your sales calls turning into a game of cat and mouse? Do you and your prospects constantly find yourselves vying for control, with no clear understanding of what comes next? It's frustrating, right? You leave the meeting feeling confident, only to realize later that your prospect was just playing along to get free info.
But fear not! There's a tactic we use here at Sandler Training to cut through the nonsense and get straight to the point. It's called the Up-Front Contract (UFC), and it's a game-changer for any meaningful conversation.